Weeks 11 - 13

A. Manifesto (the new mission & vision statement)

man·i·fes·to /ˌmænəˈfɛstoʊ/ noun

plural man·i·fes·tos or man·i·fes·toes

[count] : a written statement that describes the policies, goals, and opinions of a person or group
▪ The group's manifesto focused on helping the poor and stopping violence. 

▪ A political party's manifesto like the communist manifesto

The manifesto is your foundation. It is a set of beliefs you hold so deeply that they can’t help but guide you. Your manifesto informs the decisions you make, the actions you take, and the trails you blaze. A manifesto is a way of life.

Have you ever heard,read or created one?

Look and read the following manifesto from an athletic apparel company and let's pluck out some of the interesting words and concepts and discuss them together:

http://static.lululemon.com/files/poster_EN_11x17_2012.pdf

Now some questions:

1. What did you think of it? Is there a central theme in this manifesto?
2. Do you agree, disagree with some of the concepts written in this manifesto?
3. Do you think that people may be encouraged or discouraged to buy from this company after reading the manifesto? Why or why not?

Let's look closely at another manifesto and discuss your observations.

What do you think of the manifesto?

What do you like about the manifesto?

Is there anything you don’t like?

What would you change in this manifesto to have it to your liking?

Now it is your turn.  Pick a company from the list below and based on the reading given, create a short manifesto based on the values shared through their actions. Write the manifesto using the imperative form (Base Form of Verb + Objects)

   

Imagine that you are the head of a communication company hired to create this manifesto.  Take 15 minutes to do this and then share it with the class.

1. Patagonia (outdoor gear and apparel retailer)
2. Clif Bar (energy food manufacturer)
3. CamelBak (hydration products & accessories manufacturer)

B. Expressing one's opinion about a controversial subject

Listen to the following audio file of students discussing the subject of e-cigarettes

http://www.npr.org/blogs/health/2014/02/17/276558592/candy-flavors-put-e-cigarettes-on-kids-menu

Vocabulary:

1. kick the habit (idiom)to stop doing something that is difficult to stop doing, especially taking drugs, smoking, or drinking alcohol 
2. getting a fix (idion): having their need satisfied 
3. nasty (adj): bad; terrible 
4. weird (adj): strange
5. endless (adj): something that does not stop; it has no end
6. stick to it (idiom): continue doing something
7. to appeal v):  a quality that causes people to like someone or something
8. doomed: very bad events or situations that cannot be avoided

More information about the e-cigarette controversy: advertising of e-cigarettes

http://www.npr.org/2014/03/03/284006424/e-cigarette-critics-worry-new-ads-will-make-vaping-cool-for-kids

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A. Do you talk to youself outloud? We all do.  The use of Reflexive Pronouns

Pronouns ending in -self or -selves, as you indicate, Paolo, are reflexive pronouns. Verbs which are reflexive in many languages are not normally reflexive in English. Thus, we would say: My beard growth is so strong that I have to shave twice a day. (Not: shave myself…) Remember to wash behind your ears. (Not: washyourselves…) The door opened and the Queen walked in. (Not: openeditself…) He is interested in stamp collecting. (Not: he interestshimself…) However, if it is necessary to make it clear who is responsible for the action, reflexive pronouns may be used: After the stroke, he is quite paralysed down his left side and unable to dress himself. Somebody has to come in to dress him.

			Reflexive pronouns usually refer back to the subject of the clause and are used to talk about action where the subject and object are the same person. Study the following: Jamie was in such a hurry that he cut himself shaving this morning. (Not: cut me…) She decided to end her life and killed herself by swallowing rat poison. I must get myself a new pair of trainers. These are falling apart. Nobody offered to serve Kevin so he helped himself to the vegetables. (he = Kevin himself) Nobody offered to serve Kevin so he helped him to the vegetables. (he = somebody else) They missed the ferry by five minutes and only hadthemselves to blame.
			-self / -selves for emphasis We sometimes use reflexive pronouns to emphasise the subject or object when we want to draw attention to that person or thing. When the reflexive pronoun emphasises the subject, it is more usual to place it at the end of the clause rather than immediately after the subject itself, though both positions are possible. Study the following: We ourselves prepared and cooked the five-course meal. Nobody helped us. We prepared and cooked the five-course meal ourselves. Nobody helped us. You yourself won't be expected to attend the meeting, though your deputy will be. You won't be expected to attend the meeting yourself, though your deputy will be I'll go and see the Director-General himself if those rumours about redundancies are true. What wonderful soup! Did you make it yourself?
			By oneself / on one's own By oneself is often used as an alternative to on one's own. Both have two meanings, either 'without company' or 'without help'. Compare the following: She's left the flat and is living by herself. She says she's always wanted to be on her own. Don't help him to cut up his food. He's seven now. Let him do it by himself. He can do it on his own.
			-selves and one another / each other Take care not to confuse reflexive pronouns and each other / one another. Compare the following: They saw themselves in the mirror. (Each of them saw himself / herself) They saw each other at the theatre. (They bumped into one another)
			fixed expressions with -self / -selves Do you know all of the following expressions? They all make use of an imperative for instructions/suggestions where the subject is implied. Enjoy yourselves! ( said to friends / relations when they are leaving you) Behave yourselves! ( said to children when they are leaving you) Help yourself! ( said to a guest when you are offering him/her food or drink or other facilities in your home) Come in. Make yourself at home! ( said when a guest arrives at your house)

Now, let's put your knowledge of reflexive pronouns to work.  Watch the following movie segment and let's do the exercises below it.

1. The main character, Louis, served _________a drink.

2. The radio started playing a song by ________________.

3. The alarm clock reset ________________ to 60:00.

4. Louis recorded _____________ saying what was going on in the room.

5. The window closed by ______________ and hit Louis's fingers.

6. He started washing ____________ when the faucet started doing unexpected things by ______________.

7. The curtains were moving by _________________.

8. What about you? Would you spend the night in this room by ___________.


Questions about you and your daily life
1. Do you cook for yourself? What do you typically do for yourself and what do you typically do on your own?

2. Do you know people that talk to themselves? Do you do it? What do you think of it?

3. Would you like to drive a car that drives by itself? Why or why not?

4. What would be things that you have that do the work by themselves?

5. Do you like to work by yourself or with someone?


Now, try to find 3 interesting stories in the news using the internet that include the use of the following reflexive pronouns: itself, myself, yourself, yourselves, themselves, himself, herself